{'It’s like they’ve erupted out of someone’s subconscious': the way horror has come to dominate contemporary film venues.
The most significant shock the movie business has encountered in 2025? The return of horror as a leading genre at the UK box office.
As a style, it has remarkably surpassed earlier periods with a 22% rise compared to last year for the UK and Ireland film earnings: over £83 million this year, versus £68,612,395 in 2024.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” comments a box office editor.
The big hits of the year – Weapons (£11.4 million), another hit film (£16.2m), the latest Conjuring installment (£14.98m) and 28 Years Later (£15.54 million) – have all stayed in the cinemas and in the audience's minds.
Even though much of the professional discussion focuses on the singular brilliance of certain directors, their achievements point to something shifting between audiences and the genre.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” says a content buying lead.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But beyond creative value, the ongoing appeal of frightening features this year suggests they are giving moviegoers something that’s highly necessary: therapeutic relief.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” notes a horror podcast host.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” remarks a noted author of horror film history.
Against a real-world news cycle featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, witches, zombies and vengeful spirits connect in new ways with audiences.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” says an star from a successful fright film.
“The concept reflects how economic systems can drain vitality from individuals.”
Since the early days of cinema, social unrest has influenced the genre.
Experts reference the rise of German expressionism after the the Great War and the turbulent times of the post-war Germany, with movies such as early expressionist works and the iconic vampire tale.
Later occurred the Great Depression era and iconic horror characters.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” says a commentator.
“So it reflects a lot of anxieties around immigration.”
The phantom of immigration shaped the newly launched supernatural tale a recent film title.
The creator clarifies: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Maybe, the current era of praised, culturally aware scary films commenced with a brilliant satire released a year after a contentious political era.
It introduced a recent surge of visionary directors, including a range of talented artists.
“It was a hugely exciting time,” comments a creator whose movie about a murderous foetus was one of the period's key works.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
This creator, now penning a fresh horror script, notes: “Over 10 years, audiences’ minds have been opening up to much more of that.”
Simultaneously, there has been a reconsideration of the underrated horror works.
Earlier this year, a independent theater opened in a major city, showing underground films such as a quirky horror title, a classic adaptation and the 1989 remake of Dr Caligari.
The fresh acclaim of this “rough and rowdy” genre is, according to the cinema founder, a direct reaction to the algorithmic content churned out at the cinemas.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he states.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Horror films continue to challenge the norm.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” observes an expert.
In addition to the return of the deranged genius archetype – with several renditions of a classic novel upcoming – he anticipates we will see fright features in 2026 and 2027 addressing our modern concerns: about artificial intelligence control in the years ahead and “monstrous metaphors in power structures”.
In the interim, a biblical fright story a forthcoming title – which tells the story of Mary and Joseph’s struggles after the messiah's arrival, and features celebrated stars as the sacred figures – is planned for launch soon, and will undoubtedly send a ripple through the Christian right in the America.</